Smart move, L'Oréal.

The French cosmetics giant has announced that actresses Freida Pinto, Evangeline Lilly, and Elizabeth Banks have all signed on to represent their products.

Vianney Derville, L'Oréal's international general manager, said:
We have been won over by their rising careers as actresses, together with their attachment to the values of humanity and spanersity.
It was rumored months ago that Pinto, the star of Danny Boyle's critical and commercial smash hit Slumdog Millionaire, would become to new face of Esteé Lauder. Her star is definitely rising: she's currently shooting a Julian Schnabel film in Israel, and will appear in a Woody Allen film later this year.

Source: http://www.zimbio.com/Freida+Pinto/articles/875/Freida+Pinto+New+Face+L+al